Sorry Christina and Michelle, but I had to come back to blogging with a bang. Attention all Theory lovers, located on the second floor of an otherwise normal looking office building in Flatiron is the mother of all hidden discount finds: the Theory Company Store. It's open 6 days a week and everything is always, I repeat, always 30% off. There's no gimmick and no coupon required. Plus, all of the merchandise is current (3 weeks behind, but this season) AND they carry everything in a variety of sizes.
139 Fifth Avenue, 2nd floor
Monday, Tuesday, Wednesday, Friday: 10am-7pm
Thursday: 10am-8pm
Saturday: 12pm-5pm