Fashion meets Facebook meets Twitter meets...Google? Google's new website, Boutiques.com, combines social media, blogging and shopping. For more information, see this article by the New York Times.
After taking it for a short test drive, I can say that I am completely addicted. The website allows users to create their own "boutique" where they can shop for and share the items they love (kinda like a Facebook profile). Google has also convinced celebrities and fashion bloggers to help with the launch of the site by creating their own boutiques for the public to peruse. Want to see what Olivia Palermo is buying? Simply go to her boutique. You can even "follow" her (exactly like Twitter).
What I really love about the website is that Google has teamed up with Like.com. As previously featured on Professionelle, Like.com technology shows shoppers items similar to the one you're interested in. It worked decently well before, but trying to find say, a black bag with gold hardware, was sometimes difficult. Like.com would show you plenty of black bags approximately the same shape as the one you're looking for, but it didn't always pick up on the details. This time around, the "similar products" feature on Boutiques.com does a much better job. So, if you found the perfect brown riding boots, but they happen to be $700, you can look for a similar product for less on Boutiques.com.
Let me know what you think, and start following Professionelle at Boutiques.com!
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